J Boags & Sons Brewery

Discover the ultimate beer lover's experience; take a tour of James Boag’s Historic Brewery in Launceston, Tasmania. 

Tours start and finish at the Boag’s Centre for Beer Lovers, situated in the historic Tamar Hotel and open Monday to Saturday. The Centre features three floors of Boag’s Museum and brewing memorabilia and houses the official Boag’s merchandise store.

Choose from two brewery tours: 


Jump into the tasting with James Boag’s Amber Ticket, and taste the entire range of James Boag's beers over 40 minutes. From James Boag’s award-winning premium lagers to finest quality ales, the Boag's experts will guide you through the individual taste, appearance, aroma and character of their seven best-loved beers.

All bookings are essential.

James Boag’s Brewery is a short distance from Launceston’s central business district.


View J Boags and Sons Website